Given the competitive nature of the current Marketing strategies, it’s important to look at your cross-channel digital strategy. Whether we are leveraging learnings from one marketplace to another, our Marketing experts team work to ensure you can grow your business in a holistic and sustainable manner through highly integrated campaigns we simply develop strategies around the pricing of your products through an understanding of current market conditions, evaluating strategies of the largest competitors and strategic product positioning.
OUR DIGITAL ADVERTISING SOLUTIONS
GOOGLE ADWORDS - PPC
Google's advertising system Pay Per Click in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results our PPC team will focus on
Keyword & placement research
Multi-channel PPC networks
Landing page design/testing
Ongoing PPC auditing
Smarter retargeting practices
Consistent competitor research
Text/image ad split testing
24/7 custom reporting
Search, display, and social traffic
· Conversion quality care
· Correct audience targeting
· Negative keyword additions
SEARCH ENGINE OPTIMIZATION - SEO
SEO today is complex. Google's algorithms increasingly take "human" parameters into account – rewarding and ranking highest those sites that human users will value, engage with, share and frequent, Our approach to SEO goes way beyond meta data and keyword density. We manage variables from content quantity and quality to usability and navigation design; internal, external and social linkages; and on-site user behaviors such as bounce rate and page views. Our holistic methodology assures that every aspect of your site – links, architecture, content and coding – drives search success.
GOOGLE DISPLAY NETWORK
Google AdWords re-marketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites,
Google Display Network can get your ads in front of targeted audiences across the globe, Reaching them when they’re viewing a news video, playing a game on their phone or even as they check their email.
SOCIAL MEDIA ADS
More than any other advertising platform, social media advertising helps maximize your brand’s visibility and user engagement.
As a social media advertising agency, we use social media data to track basic user information and how they move across the Internet on platforms including Facebook, Twitter, Instagram, Snapchat, LinkedIn and YouTube.
Then we use that knowledge to craft a social media advertising strategy that achieves results.
Twitter advertising is expected to increase to 1.47 billion in 2018.
Facebook ads have click-through rates 8 times higher than normal web ads.
Instagram is projected to reach $6.84 billion in mobile ad revenue, up from $1.86 billion in 2016.